With the popularity of smartphones today, reaching target customers has gone mobile. Accessing the internet, shopping, playing games, and even reading a book, can all be carried out with a mobile device. According to Search Engine Watch, mobile usage has now surpassed PC usage. As such, many businesses have shifted their attention towards creating mobile websites as well as mobile applications. Though there is big business involved in launching mobile apps, one wrong move could result in the downfall of your brand.
How Well Does Your App Hold Up?
There are literally hundreds of mobile applications being created on the regular basis, which means that quality must be at the top of your list during the development and launching phases. One inaccuracy of any kind can really wreak havoc on your company’s reputation and budget (the cost of rebuilding your reputation, and improving/fixing the application). Testing your applications prior to launching them allows you to see how well your application works, what users will experience, and whether or not there are any necessary changes that must be implemented to further capture your customers needs. Ideally, it allows you to perfect your product.
What Will Your Users Experience?
Your app may look well put together in your eyes, but how will it pan out in the eyes of those who utilize your app? In a world where consumer reviews are often researched prior to conducting business with a particular organization, one glitch could lead to lost business in an instant. Sometimes, it helps to put yourself in the position of the customer. Let’s say you were interested in downloading an app for use. However, when you tried to download the app, it took too long, there were several error messages, or the app simply didn’t work effectively, how would that make you feel? Certainly you wouldn’t download any apps from that particular company again because your experience wasn’t good.
Areas to Consider Testing
There are several types of software testing that can ensure you’ve developed the most effective application for your target audience.
- Functional Testing – Making sure that your application functions properly is one of the most important things to keep in mind. Functional testing will basically include testing areas of the application such as its installation, login features, and search capabilities.
- Load & Performance Testing – Does the application load properly? Do the graphics cause it to run slower than normal? Does it perform the functions you’ve designed it to? These are all aspects that are tested in the load and performance categories. They are necessary to ensure that the application will perform at its best is various conditions.
- Usability Testing – How easy is the application to use? Usability is the area of testing that focuses on customer experience. It ensures that the application is easy to use.
- Compatibility Testing – In order to make sure that your application is fully compatible, compatibility testing is required. The application is ideally tested to see if it will run on various phone types, browsers, and operating systems. It will also test to ensure that it can work effectively with other applications.
As with any great product, testing it is the only way to ensure that you’ve successfully created a product that your target customers will benefit from. A product that is developed of poor quality only leads to frustration for your customers, and a whole lot of backtracking for your business. If your staff is not well versed in the testing of mobile application software, investing in the services of a software testing automation company is ideal to ensure optimum performance and a successful launch.