One of the main drawbacks of free website builders is that they leave you essentially stuck with an ugly sub-domain such as yoursite.yourwebsitebuilder.com for your website’s URL. Whilst this may be all well and good if your new site is only for a hobby or personal use, if you;re planning to use it to promote a business, attract potential customers or even simply establish a name for yourself in your industry, the bad news is that said ugly sub-domain simply won’t cut it.
Thankfully, there is something you can do about. In 2015, it’s rare to find a good website builder that doesn’t offer paid upgrades which, along with things such as additional storage space, premium apps and online stores, normally also throw in a free one year’s registration of a top-level domain name as part of the deal.
If you haven’t yet made the move towards connecting your own .com domain name to your online website builder site, here’s just four reasons why you need to sooner, rather than later.
Let’s start with the most obvious one first, shall we? When you’ve got your own domain name, the only thing your potential visitors need to remember in order to access your site is the name of your business and a simple .com suffix. In an age when just about everything is dot-com this or dot-com that, that isn’t so hard to remember, is it?
Compare that to a sub-domain of your website builder’s main address. In that case, if people want to visit you, they’re going to have to remember the name of your business, the name of the website builder and the .com suffix.
We don’t know about you, but we know which one is easier for us to remember, and since the goal here is to make it as easy as possible for visitors to get to your site, we say owning your own domain name wins hands down.
Let’s say your potential customers can remember your sub-domain URL, that doesn’t necessarily mean it’s a good idea, as what it could be saying to them is that you lack any real interest in what you’re doing and don’t really take your business seriously. And if you’re not taking it seriously, what’s to suggest you’ll provide the kind of reliable service those customers expect from you?
On the other hand, purchasing your own domain name shows a certain level of commitment to your business, and can even go a long way to inspiring trust and confidence in your visitors.
As web builder-focussed sites such as Best Website Builder Now reveal, competition among top platforms is fierce, and over time, you may find that you could get a much better deal with a rival site than the one you’re currently using.
When you own your own domain name, you can simply redirect it away from the old platform and towards the new site you’ve just created. Without it, you’re going to have to train your regular visitors that they’ll need to enter a new address in order to access your site.
OK, so we may be cheating a little bit with this one, but we still think it’s a point worth making that most website builder plans that come with a free domain name often come with other stuff too, so you can do even more with your website. We’ve already mentioned things like increased storage space and eCommerce support earlier in this article, but you could also be enjoying premium level website themes, better access to customer support and even free advertising credits to help you grow your site.