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Integrate Google Alerts to drive more traffic to your website

Do you want to drive more traffic to your website? Well the answer is obviously yes. Every business entrepreneur and marketers always seek for a new technology to target more traffic for their site. Many are looking for an alternative after the Google places or Google Panda. Well, there has been a strong competitor. Google Alerts is one of the straightforward services which deliver you information about a particular keyword by sending you an email.

You can find six different types of Google Alerts- web, video, news, groups, blogs and comprehensive. In order to get more traffic to your site or blog you can create an alert by using those keywords you are trying to rank for. Post this; you can select your group options or blog.

Once you have set up an alert, you will get emails each time your keywords shows up on someone’s blog,web or group.You can then visit that particular group or blog and leave your comment which will further leave a back-link to your website. This back-link is an important aspect of SEO.

How to set up Google Alerts for your website?

At first you need to visit

http://www.google.com/alerts

In the search query box, you can type the entire search query which you wish to monitor. You can then select the type of result and then in the last box you can enter your e-mail address to which Google will send you the required information. You can track any search query once you monitor it carefully.The more the keywords are general, the better is the type of information you receive.

Why do you need to sign up for Google alerts?

If you sign up for alerts using your business name or website URL, or your name you can check out who’s talking about your website immediately.

If you sign up with topics that are directly or indirectly related to the business, website or blog, you will be able to receive all the news that may be of interests to your visitors or you.

You will be able to drive more traffic to your website from those individuals who has subscribed to Google alerts on your subject. If you sign up, you can view whether your site or blog has been included.

How does Google Alerts help to improve your business?

Alerts monitor your brand:

Setting Google Alerts enable you to view what people are actually thinking and posting about your brand.

Alerts monitor your competitors:

As Google alerts help you to monitor your competitors, you can easily develop a strategy to improve your business as compared to your competitors.

Alerts help in content distribution:

Google alerts help your content to be viewed all across the web. It will alert you whether someone has mentioned your content in any forum. This provides you with an opportunity to discussyour brand and get more involved with the consumer.

Alerts answer niche questions:

The best way of using Google Alerts is by monitoring your niche. The ideal way to monitor your niche is to make a professional reply to the questions that has been posted in your site

Alerts make your site secured:

With Google Alerts you can easily trace whether your site has been hacked as it will help you to monitor any suspicious activities and put an end to it immediately.

Google Alert is one such tool which should not be overlooked to drive more traffic to your site.

Author Bio

Peter McKiel is passionate about blogging, website analysis and Internet technology. He has been into this digital marketing field for last 5 years. Other than traditional search engine marketing Peter has forayed into paid marketing and social media optimization. You can find his published articles on popular technology guest blogs and online journals. Peter has also shared his thoughts on Richmond SEO services .For additional details you may also refer to this Website – Red Barn Software.

Peter invites you to follow him on Google+

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