There has been so much talk recently about using social media to promote restaurants and watering holes in various metropolitan cities around the world. There have been discussions about how Pinterest is the next big thing, or that Facebook will completely change the landscape when it comes to selecting places where people can dine in.
These discussions are just a small piece of the puzzle. Experts do not anticipate people giving up on Google or social networking sites to go back to phone books and pamphlets. Experts will boldly tell you that social media is not just a passing fancy. It is actually the future, and restaurateurs and business owners who would like to stay in the industry had better embrace it if they want to stay relevant.
Benefits of social media for restaurants
If you are one of the few people who are still clinging to the old forms of advertising, it would do you good to examine all the wonderful things social media can do for you and your restaurant business.
Connect with customers
If you want an efficient and quick way to communicate with your customers, social media is the way to go. Most people today have at least one social media account, Facebook being the most popular. Creating a social media account is free, and maintaining and answering messages promptly is a job which a single person can handle. This is much cheaper than renting a huge billboard downtown. Billboards will not speak to your customers or address their issues the way social media can.
One of the best things social media has brought to people is the ability to rate and review restaurants. If you show up prominently on reviews with good marks from customers, you will undoubtedly have more traffic come through your door. With social media, it is very easy to spread the word. People will immediately know just how great your restaurant is!
More than half of the adult population seeks out information about bars and restaurants online. These adults are likely to be young, well educated, and technologically savvy. More than 50% of these adults rely on search engines and social media to help them make the correct decision. This is why it is important for businesses using social media for restaurants to also be very strategic about how they utilise various platforms.
More and more restaurants today are relying on positive recommendations from sites such as Urban Spoon and Yelp to get people to their doorstep. The testimonials left on sites like these can be turned into a successful media campaign. This will bring more people to your doorstep, and if you put as much effort into providing people an innovative menu as you would into your marketing campaign, you will be seeing your revenues go up in no time.
Make it easier for food connoisseurs to find you, and utilise the power of social media to the advantage of your business. If you are worried that you may not be able to do things correctly, you can always hire professionals to do it for you.