Consumers are tired of big business pushing their sales agenda. In a field of sales campaigns, it can be difficult to make your brand stand out. You need to engage with your consumers, rather than simply talking at them. This is the best way to get them to put their trust in you. If your marketing messages are falling short, don’t despair. Here are some helpful tips to get you engaging with your consumers and building relationships.
Communicate Where They Are Going to See It
The best way to communicate with your consumers is targeting marketing at where it will be noticed – i.e. their mobile phone. In recent years, mobile advertising and SMS marketing has surpassed more traditional methods of advertising because of the high opening rates and low costs. To attract and engage with your customers, you should consider integrating SMS marketing with your social media and email marketing campaigns. Be ready to think outside the traditional realms of marketing and take your brand in new, exciting directions.
Use Two-Way SMS Marketing
Like friendship, the business-to-consumer relationship should be a two way street. Not all of your communication to consumers has to be a sales pitch. Focus on engaging with your consumers, rather than talking at them. Two-way SMS marketing can be used to automate your appointment scheduling or for fun promotions and competitions. Companies such as SMSGlobal offer really easy custom messaging options that allow you to receive messages back from your consumer free of charge. Two-way SMS marketing is a great tool for cross platform campaigns as well.
Use Clear Messaging
One of the biggest things to keep in mind when addressing your consumers is clear messaging. Does your advertising adequately reflect your promotion or brand? Are your employees aware of the point of this campaign? Is your marketing consistent across different platforms? These are all important factors to consider when planning your approach. If you are sending mixed messages about your brand, you risk deterring consumers. Remember that your dialogue is no longer one-off messages or seasonal promotions; your business is now communicating on a regular basis with your consumers. Communicate honestly – it is much easier to stay on message if you speak the truth.
Build a Community
There are different ways to communicate with your consumers and build a community – forums and social networks make it easy to form groups and discussions. Building a community allows you to seek input from your consumers, which can help with refining your processes, creating better products and tuning your marketing messages. But communities also allow you to share information about your brand, or to show how your business runs behind the scenes. When your consumers see a human side to your business, or learn about your passion for the products you produce, they will be more likely to engage with you. Your most positive outcomes are going to come from listening and interacting with your consumers.
To keep your business at the forefront of consumer’s minds, you need to be communicating effectively. Your communication should be focused on engaging with your consumers, through clear messages and open feedback. These tips can help you retain your customer base and build relationships effectively. What are some of your top consumer-engagement tips?