Why Is Offsite SEO As Important As Onsite SEO?
When you look into any business that is successful online, it clearly means that they are implementing well planned SEO strategies. If you do not adopt proper search engine optimization techniques for your business online, your business is doomed to fail. It is as simple as that. What is the point in having a website that is not able to attract targeted traffic, or if it does not show up on the first page of search engine results.
SEO techniques can be grouped into two broad categories.
- Onsite SEO
- Offsite SEO
Onsite SEO basically involves working on your website pages. During this process, the web design, templates, images, videos, HTML and other codes, and contents, are optimized to make them search engine friendly. The idea is also to make the website keyword rich, but you cannot overdo it beyond a certain extent, as your website could result in getting penalized.
At the same time, the web design should be easy for the users to navigate, and you will need to pay special attention to ensure that there are no broken links. Also the images and other multimedia files should be used in such a way that they do not slowdown the loading of the pages. It is a complex process which also consumes a lot of time. You could always hire the services of professional SEO companies for the job.
The search engine bots basically run through the content text on your site. Although they get attracted because of the keywords that you use on your content, they will also scan your website for search relevancies. Therefore, your web content she should be composed in a way that they add value to your readers. If you use too many keywords without them making any sense in the content, they will flag your website as spam.
Content is the core for any SEO technique. However, the content must be developed with the intention of adding value to the readers and not merely for search engines. Currently, Google has set up more stringent rules for creation of high quality content.
Even though the search engines are not humans, they are capable of determining the content quality. Moreover, search engine decline indexing those contents that have keywords stuffed in them, repetitive sentences, poor grammar, lengthy volume, and wrong spellings. Therefore, it is vital to create quality articles that are not only motivating, but also pertinent to the readers.
Your site needs to be linked internally as well as externally to and from the other sites, in order to create a sturdy web for the search engine bots to travel. This is why offsite SEO is as important as onsite SEO. It is not just sufficient for your website to have links to other websites. You will need backlinks to attract traffic from other high traffic websites too.
Good SEO techniques assist the crawlers to move to and from your websites. Without SEO, your site will get no attention from the bots or from your potential customers. The hard fact is that 70% of users click on first page of search results, and that kind of ranking can be attained only through well defined SEO techniques.
All the popularly used search engines like Google, Yahoo and Bing are regularly updating their algorithms, in order to bring about better relevancy to their searchers. Now that makes the task of professional SEO companies even more challenging. As the algorithms get tweaked consistently, search results get affected badly for various sites.
During such a situation, determining other SEO action plans becomes imperative. New SEO techniques are being developed by professionals to help such sites regain their lost status. There are many methods to build quality backlinks that can help the websites climb up the search engine rankings.